Rathbone Wine Group
Graphic Design, Branding & Advertising
Rathbone Wine Group, the parent company of renowned wineries Yering Station, Xanadu, and Mount Langi Ghiran, engaged Collido Creative to enhance their brand identity.
Through dynamic digital and print collateral for their wineries and associated restaurants, the collaboration delivered cohesive, visually striking materials that amplified the brand’s presence across various marketing platforms.
The below image shows a poster created for Yering Station’s prestigious Reserve series. This design highlighted their latest accolades and was displayed in restaurants featuring these wines, offering an elegant visual to reinforce the winery’s reputation for excellence and elevate the dining experience.
As part of the collaboration between Yering Station and the National Gallery of Victoria, a flyer was created to encourage gallery visitors to join the Wine Club. It also highlighted the Pharoah exhibition, showcasing ancient Egyptian artifacts, blending art and wine in a refined promotional piece.
For the launch of Mount Langi Ghiran’s Cliff Edge Shiraz, a series of digital banners and collateral was crafted for online marketing channels. These visuals, also featured on in-store digital signage, effectively promoted the new Shiraz, enhancing its presence both online and in alcohol retailers.
A series of tasting cards was designed to provide detailed information about each bottle across the winery's brands. These cards, showcased as examples, offer a comprehensive guide to the wines, enhancing the tasting experience by highlighting key details and characteristics for enthusiasts.
A selection of social media tiles was designed to promote weekday deals at each of the winery's restaurants. Featuring both static and carousel formats, these tiles were used for paid advertising across social media platforms, effectively driving engagement and drawing attention to special offers.
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The following showcases the design work for Best Press Xanadu magazine, which celebrates fine wine and luxury. The project involved crafting dynamic layouts and visuals throughout the magazine, reflecting Xanadu’s distinguished reputation and engaging readers with high-quality content on wine and lifestyle.
