Mars Wrigley
Event Creative Direction
Are you ready for a sugar rush? For Mars Wrigley Asia's All Associates Day event, Collido was procured by event agency DG Global to create a range of eye-catching graphic and visual assets, including lanyards, signage, marketing materials, and even custom t-shirts. I also work on the event styling and creative direction as it all came together.
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The event brought together Mars Wrigley Asia for a corporate networking week in Bangkok, all centered around the theme of "Creating Moments of Happiness." The result was a hit and Mars Wrigley has become an ongoing clients out of this.
Arriving at the Millenium Hilton, guests were greeted with digital and physical wayfinding. Picking up custom lanyards before heading off to engaging workshops and conference rooms, what would an event be without chocolates and photo opportunities to keep the creative juices flowing?
Step into one of the conference rooms of the Mars Wrigley All Associates Day, and you'll be transported to a world of immersive design inspired by Bangkok's neon lights. A unique approach was used for these spaces, focusing on a white-on-white color palette that served as the perfect canvas for creative lighting design.
By using colored lighting to control the mood of the room, we were able to craft a dynamic atmosphere that shifted seamlessly throughout the event, amplifying the messaging and creating an unforgettable experience for all attendees.
