Gropak

Gropak, the innovative Kiwi company, boasts a product that's as unique as it is delicious: Sunlite Potatoes, a low-carb spud that's perfect for New Zealand's climate.

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As part of their exciting rebrand and product launch, Collido had the pleasure of crafting stunning visual content for their social media and digital marketing campaigns. The strategy was to put together three sets of six images, each tailored to a different audience, to help Gropak make a splash in the local market.

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Toolkit

For Gropak's "Sunlite Potatoes" launch, Collido created a diverse range of social media content tailored for their target audiences. The first set was crafted for a broad audience in New Zealand. Copy and assets were provided to create unique layouts for each post and ad, ensuring that they didn't appear repetitive. These templates can be repurposed in the future with new photos and copy for future campaigns.